Google needed to update their internal digital asset manager tool to increase governance oversight, optimise asset use and reduce time-consuming admin for Googlers.
The result was Google Pantry, a DAM that uses AI to automate laborious tasks like uploading assets, filling out metadata and organising assets.
Pantry also leverages AI to optimise asset discovery through smart searching, a chatbot assistant, facial recognition and smart filters.
I was tasked with the creative direction of the platform along with UI and motion work.
